The CBS coverage of the Buick Invitational disappointed me. They have some of the best people in the business on the course and in the booth, but business concerns lead the way. That was true last week at Pebble Beach. This week we’ve had Tiger.
Logic tells me that sponsors insist on TTC–Total Tiger Coverage. That’s okay with me when he’s on one of his runs. I enjoy seeing him do the things he can do. But it’s pretty blatant when he’s having his problems. I don’t want to see any golfer doing poorly, even if poorly is defined as being “only” eight under.
CBS covered virtually every shot he made. At the expense of others who are doing well but don’t have the name recognition. It was even more obvious as they showed the leaderboard at breaks. If Tiger was on the fifth page, they showed five pages. When he climbed to the second, they showed two.
I like Tiger. I just like to see the other guys on tour from time to time, especially someone like Daly and Cink.
Maybe I’m being over-critical. Buick sponsors this event and Tiger. Almost half the commercials featured him. We’ll have to wait until The Masters to see how CBS does again, and that tournament always features Tiger.